The primary objective of
ICICIdirect.com is to empower the individual to take complete control of his investments and offer the entire basket of investment options by giving him a democratic medium of investment with a seamless structure that integrates his bank account; his demat account and the trading account. It is also meant to allow the investor to imbibe self-discipline and take control of the investments made by him.
ICICIdirect.com offers a convenient and easy to use platform to invest in equity and various other products. Buying and selling shares are just a click away. Our powerful 3-in-1 concept enables our customers to tie in their savings bank, demat and brokerage accounts electronically and seamlessly.
Apart from convenience, ICICIdirect.com also offers access to comprehensive research information, stock picks and mutual fund recommendations among other offerings. There are tailored services and trading strategies available to different types of customers ? day traders, high-volume traders, derivatives trading etc. ICICIdirect.com is one of the first companies to offer seamless access to US markets by tying up with a leading US based broker. This service enables Indian customers to invest upto $200,000 in US stocks and options. All this can be done through the customer's existing ICICIdirect.com brokerage login id.
ICICIdirect.com brings the same convenience while investing in almost all prominent Mutual funds. One can invest in any of the leading Mutual Funds without the hassles of filling application forms or any other paperwork. There is no need for any signatures or proof of identity for investing.
Once a request is placed for investing in a particular fund, there are no manual processes involved. Bank funds are automatically debited or credited while simultaneously crediting or debiting the unit holdings.
The clients also get control over their investments with online order confirmations and order status tracking. One can see the performance of his investments through online updation of MF portfolio with current NAV.
ICICIdirect.com uses the most advanced commercially available 128-bit encryption technology enabled Secure Socket Layer (SSL), to ensure that the information transmitted between the client and ICICIdirect.com across the Internet is safe and cannot be accessed by any third party. SSL has been universally accepted on the World Wide Web for authenticated and encrypted communication between clients and servers.
ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its customers. As a result, the process of generating contract notes has been automated and the same would be instantly available to its customers in a safe and secure manner through the website.
ICICIdirect.com is constantly adding new paper less and on-line investment services for its clients. At present, apart from trading in Equity Cash and derivatives segments, we offer